Meet the Founding Team

SmartPitch has access to experts globally and a wealth of experience in critical areas such as intellectual property protection, international investment and structuring, partnership formation and licensing models, as well as specific domain expertise.

Joanne Linder

Joanne is a founder of SmartPitch and a serial entrepreneur, setting up her first business in the mid 1990’s. She is a member of the Advisory Board of Imperial College Business School and co-chair of its Alumni Advisory Board. Joanne has particular expertise assisting business startups and personalised technology platforms. Joanne is a graduate of Queen Mary University of London and has an MBA from Imperial College Business School. She is also an Associate of the Institute of Chartered Secretaries.

Elliott Piggott

Elliott is a founder of SmartPitch and experienced CEO and Commercial Director. He has a track record of over 20 years building fast growing businesses based on profitble recurring licensing models. He was formerly CEO of Trayport, the global trading software group. He is a graduate of Cambridge University and an Associate of the Institute of Chartered Secretaries.

Jim Monahan

Jim is a Chartered Accountant with over 30 years experience working in senior roles within the Manufacturing and Contract Services Industries. An experienced finance professional with businesses of all sizes he has considerable experience with mergers and acquisitions, arranging financing and managing the integration of these business into parent groups.